Exafort

Salesforce Customer 360

#1 AI CRM

What is Customer 360?

CRM360, Salesforce CRM's entire portfolio of products, helps you connect with your customers in a whole new way. Now everyone — your marketing, sales, commerce, service, IT, and data teams — can work smarter and be more productive with connected data, trusted AI, and the #1 AI CRM.

Now everyone’s an Einstein.

Data + AI + CRM. That’s the genius of Customer 360.

Connected data leads to seamless customer experiences. Empower teams with trusted AI from a secure, scalable platform. Teams can do more, faster when they have the right tool for every job.

Data

Connect all your data to give every team a complete view of every customer. With your data united, your teams can deliver the right experience, at the right time – every time.

AI

With AI built for CRM, your teams are more productive than ever, generating content optimized for performance — right out of the box. And with the Einstein Trust Layer, your data is always private and protected.

CRM

Looking to boost results and delight customers? Keep everything moving up, up, and to the right by uniting all your teams around your customers with best-in-class apps powered by Einstein.

Here’s how a CRM system can help your business today

Running a business without CRM can cost you real money.

1. CONNECT YOUR BUSINESS SILOS.

2. MAKE IMPROVEMENTS TO YOUR BOTTOM LINE.

3. IDENTIFY AND CATEGORIZE LEADS.

4. INCREASE CUSTOMER LIFETIME VALUE.

5. OFFER BETTER CUSTOMER SUPPORT.

6. IMPROVE PRODUCTS AND SERVICES.

5. OFFER BETTER CUSTOMER SUPPORT.

Excessive administration eats into valuable time, and sales teams amass a wealth of unstructured data. Customer insights remain scattered in notes, laptops, or individuals' memory. This can lead to data loss, missed follow-ups, and vague customer prioritization. Without a CRM, customer communications on various platforms risk being overlooked or mishandled, causing slow responses. Even if data is collected, deciphering it is challenging, report creation can be time-consuming, and managerial oversight becomes difficult.

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