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Invest in Data Culture and technology to become a data-driven organization

Organizations are investing trillions to become more data-driven, but only 8% successfully scale analytics1 to get value from their data. Becoming a data-driven organization requires investments in both Data Culture and technology to shift how people make decisions.


Empowered with Data Culture and the right technology, people can ask questions, challenge ideas, and use data—not just intuition—to make decisions. And everyone unites over a shared mission to improve their organization and themselves with the power of data.


Data Culture


A Data Culture is the collective behaviors and beliefs of people who value, practice and encourage the use of data to improve decision-making. As a result, data is woven into the operations, mindset, and identity of an organization. A Data Culture equips everyone in your organization with the insights they need to be truly data-driven, tackling your most complex business challenges.

  • Practice data-driven behaviors - Align data and analytics to business outcomes

  • Value strategic data use - Prioritize data in decision-making and business processes

  • Encourage sharing & community - Unite over a shared mission to lead with data



1: MCKINSEY ANALYTICS SURVEY, BREAKING AWAY: THE SECRETS TO SCALING ANALYTICS. MAY 2018. PETER BISSON, BRYCE HALL, BRIAN MCCARTHY, KHALED RIFAI.


How Data Culture fuels business value

Research from IDC2 shows that organizations realize the full value of their data when they have a Data Culture. Read the IDC whitepaper to learn how culture contributes to the success of data-leading organizations—those with strong Data Cultures. Explore the behaviors of data-leading executives and IDC recommendations to build a strong Data Culture. Of the data-leading organizations surveyed:

  • 83% OF CEOS WANT A DATA-DRIVEN ORGANIZATION

  • 87% OF CXOS PRIORITIZE BECOMING AN INTELLIGENT ENTERPRISE

  • 74% REQUIRE DATA IN DECISION-MAKING

2: IDC WHITEPAPER, SPONSORED BY TABLEAU, HOW DATA CULTURE FUELS BUSINESS VALUE IN DATA-DRIVEN ORGANIZATIONS, DOC. #US47605621, MAY 2021.

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